The BBC has announced that it is partnering with IBM to develop a range of new technologies across its departments, starting with a video search system for its CBeebies and CBBC programming.

Under the deal, the BBC will introduce an IBM system called Marvel, which has the ability to analyse images and video and categorise the content based on appearance.

It is hoped that this new system will produce more relevant results than current searches, which rely on the tags attached to videos. It is hoped that this technology can bypass the problem of manually tagging the BBC's vast library of content.

According to the BBC's director of future media and technology Ashley Highfield:

"Combining the BBC's massive TV and radio archive with IBM's cutting-edge research into video and audio search technology should provide the means to unlock huge latent value in our long tail of content."

There have been a number of attempts recently at improving video search, by searching content within clips, using 'deep tagging'.

Meanwhile, launched a video search site last year, while Blinkx uses a similar method.

Graham Charlton

Published 5 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.