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Econsultancy has published its first Digital Marketing and E-commerce Careers Guide, aimed at UK digital professionals looking to take the next step in their professional development. The report, which is free to registered users, looks in detail at the skills required to be a digital leader, with insight from senior managers and profiles of specialist recruitment companies.  

The acute need for digital skills and experience within companies has been well documented by Econsultancy. The issue of a lack of digital talent was highlighted in our Digital Marketing: Organisational Structures and Resourcing report, where the skills shortage was described as a ticking digital talent time bomb.

Most recently, our Marketing Budgets 2012 report, published in association with Experian Marketing Services, found that a lack of staff is still a significant barrier which limits digital progress. 

More encouragingly, the same report found that the majority of companies will be increasing their investment in digital staff during 2012.  

So how can digital professionals make the most of the premium which businesses are currently placing on digital experience? 

Our first careers guide, the Digital Marketing and E-commerce Careers Guide for Senior Professionals (registration required), has been published today. (UPDATE: As of 14th February 2012, we have also launched our careers guide for students and graduates). 

In the first report, written by e-commerce consultant and Econsultancy author James Gurd, we have brought together insights from 17 senior digital professionals, profiles from 14 recruitment consultancies and executive search firms, a salary survey, and James Gurd’s own advice to help provide the best information for professionals looking to accelerate their digital marketing and e-commerce careers.

According to James Gurd:

In a fast paced industry, it’s not so much 'job for life' as 'industry for life', so the challenge is on planning an ascent path that can keep you challenged and motivated.

One of the biggest hurdles is knowing how to map your progression and ensure you are constantly learning, whilst getting the financial rewards relevant to your experience and skills. There is no right way to manage your career but there are recommended techniques that will help you considerably. This is where the careers guide comes in handy; it gives you practical advice when considering your next step in digital marketing and e-commerce.

Sections of the guide include:

  • The key challenges for digital leaders, including the different points to consider for career advancement. 
  • A discussion of digital leader roles, including examples from both the client and agency side and advice on working in either a freelance or consultancy role. 
  • The skills required to be a leader, including practical examples of when these skills were used well and not so well. 
  • Advice on improving skills and experience
  • A Recruiter and Executive Search Directory featuring 14 specialist digital marketing and e-commerce firms.
  • A digital salary survey, kindly provided by Cogs Agency.

The recruitment consultancies and executive search firms featuring in the report are: Bearing Partnership; Beringer Tame; The Blueprint; C4commerce; Cogs Agency; Cranberry Panda; Dynamic New Alliances; Just Digital; PFJ; Propel Executive; Puregenie Digital Recruitment; Quest Search and Selection; Rubicon People; and Taylor Made Recruitment. 

None of the firms paid to be featured in the guide.

The senior digital marketing and e-commerce professionals contributing to the guide are: 

  • Alison Lancaster, CMO, Kiddicare, and Marketing Director, Morrison’s Non-Food 
  • Allison Wightman, Head of eBusiness, Virgin Atlantic 
  • Andy Harding, Director of E-commerce, House of Fraser 
  • Angus Cormie, Online Director, Dell EMEA 
  • Aryn Hurst-Clark, Head of Executive Search, Bearing Partnership 
  • Chris Ketley, Head of Digital and E-commerce, Bupa 
  • Claire Higgins, Head of Digital Marketing, Selfridges 
  • David Paice, E-commerce Director, Merlin Entertainments 
  • Fiona Spooner, Head of Acquisition and Optimisation, Financial Times 
  • Gareth Moss, Managing Director, The Blueprint Executive 
  • Luca Benini, Managing Director Europe, Buddy Media 
  • Matt Simpson, Head of Digital, EMEA, OmnicomMediaGroup 
  • Paul Wishman, Group E-commerce Director, LV 
  • Ros Lawler, Head of E-commerce and Digital Marketing, Random House 
  • Rosalie Kurton, Head of New Business, LBi 
  • Russell Gould, Former Managing Director, e-StrategyConsultancy.com 
  • Tessa Cook, E-commerce Managing Director, Dyson 

To find out more, visit the report page to download the Digital Marketing and E-commerce Careers Guide (free Bronze membership required). 

In the near future, Econsultancy will also be launching a careers guide aimed at students and graduates who want to get in the industry. For more information, sign up for membership today to receive our newsletter and access to the free reports we offer.

Andrew Warren-Payne

Published 6 February, 2012 by Andrew Warren-Payne

Andrew Warren-Payne is a Senior Research Analyst at Econsultancy. Follow him on Twitter or Google+

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Comments (4)



I would be interested in having moe details about career advancement.

over 4 years ago

Andrew Warren-Payne

Andrew Warren-Payne, Senior Research Analyst at Econsultancy

Thanks for your comment Lily. You can sign up a new account at http://econsultancy.com/account/new which will then let you download our careers guide free of charge.

You will also get access to the Daily Pulse, which keeps you up-to-date with our latest blog articles. In addition, you will be able to download our other bronze level reports - see http://econsultancy.com/free-reports for more information.

Bronze members also receive exclusive invites to take part in surveys and then receive the resulting report for free.

I hope this helps, and any other questions feel free to get in touch. Good luck with your career development!

over 4 years ago


Jamie Thomson

This sounds like an interesting guide. I'll be sure to sign up for bronze membership and download it. Thanks.

almost 4 years ago



I don't know about the digital marketing well,but by reading this article also i didn't got an clear idea.

over 3 years ago

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