Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.

A post  on the company's blog states that this is up from 25% for the same time period on the day before.

However, none of the ads made it into the list of the top five trending searches:

  1. Madonna
  2. Halftime show
  3. Patriots
  4. Tom Brady
  5. Giants

The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. 

Most of the ads were previewed on YouTube in the weeks building up to the big game, cumulatively clocking up more than 30m views before last weekend.

YouTube said the pre-Super Bowl activity in 2012 was higher than in 2011 and spread across significantly more brands.

This was also the first year that the Super Bowl was live streamed online and Google said there was a significant spike in searches related to Super Bowl live streaming at kickoff, with searches made predominantly on desktop, followed by mobile and then tablet.

David Moth

Published 6 February, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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