YouTube has launched two new motor channels to add to its ever increasing range of original content.

The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.

A blog post announcing the new channels said Motor Trend will listen to viewers feedback and tailor the content accordingly.

The second new channel, Drive, looks behind the scenes at the culture of cars from “the road to races to factories to studios.”

Youtube has also launched a new travel channel called Vacationer, sponsored by Alamo Rent-A-Car, that will include content from National Geographic, LonelyPlanet and the TravelChannel.

The announcement of these new channels shows that YouTube is already making good progress in its $100m drive to attract original content from well-known entertainment brands.

In December it redesigned its homepage to allow users to create their own line-up of channels, touting the move as a way of bringing a broader range of entertainment to users and provide advertisers with a new way to engage with a global audience.

Since then YouTube has added channels from the Wall Street Journal, the WWE and Reuters.

CEO Salar Kamangar has also suggested that the video sharing website could introduce a subscription service for some of its premium content.

It is part of a plan to change people’s perception of YouTube from a place where you go to watch a three-minute viral clip to a destination for a longer ‘lean-back’ viewing experience.

MSN has also relaunched its homepage to bring content to viewers in five different channels focusing on news, sport, entertainment, lifestyle and cars.

Executive producer Peter Clifton told us that the emphasis on original content is a powerful tool for his ad sales team as allows sponsors to associate themselves with content that is unique to MSN.

David Moth

Published 9 February, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)


James Keady, Digital Marketing Manager at McLaren

Like the appraoch of aggregating the best of automedia into consilidated approach, personalisation and update features inherent in You Tube all value adds. Question is how actively are Google trying to eliminate the"cat playing piano" and turn itsef into a tradtiional TV channel?

over 6 years ago

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