{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Visits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011, according to data from Experian Hitwise.

The additional 100m visits equates to a yearly increase of 4.5%.

Google still dominates the market with 90.64% of all UK searches conducted in January, slightly down on December's tally of 91.75% but up 0.27% annually.

Microsoft and Yahoo sites saw their market share drop by 0.21% and 0.54% year-on-year.

However, thanks to Bing, Microsoft sites retained second place overall with 4.16% of search engine traffic.

Experian Hitwise market research analyst James Murray said search is one of the most crucial elements of online marketing and is clearly an expanding industry.

As search continues to grow marketers need the right tools at their fingertips to understand how they can maximise their search campaigns, to get traffic delivered to their website.”

Yet despite Google’s dominance of search, one of its employees suggested this week that SEO is bad for the internet.

Googler Jon Rockway posted comments to Hacker News stating: “It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

He quickly tried to play down his comments, but it does raise interesting questions about how Google feels about companies trying to manipulate search rankings. You can read the expert view on Rockway’s comments here.

David Moth

Published 9 February, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1702 more posts from this author

Comments (1)


Tom Green

Search engine figures are always massive and the dominance that Google has over its competitors is frightening. I don't see anyone ever overtaking them.

over 4 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.