Before we start, let's just get one thing straight. Size isn’t everything.

Hear that social media ‘gurus’? It’s about quality not quantity, so if your follower count is in the tens of thousands but works out at a ratio of 1:1 - that doesn’t make you an influencer.

But sometimes, looking at the most followed/liked/loved on various networks is an interesting exercise. It often reflects the demographic of a network, shows the most popular content – and highlights at least some of the brands getting it right.

I’ve compiled some of the tools you can use to do this, all of which should be used with caution. 

Webstagram – for Instagram

The site’s ‘Hot’ section displays the equivalent of trending tags and users, with recent popular images. It also shows the most popular filters, tags of all time, most followed users and those following the most.

Twitholic – for Twitter 

There are thousands of stats-related businesses that have spun out of Twitter, but in terms of the most followed, Twitholic provides a simple league table – including location, URL, when they joined, how many updated they’ve made with links to all. You can also try Followerwonk if you're looking for a more specific search, since it's far more detailed.

AllFacebook – for Facebook 

AllFacebook, as you can imagine, writes about all things Facebook related. It also includes a leaderboard section, with a drop down to allow you to view the most liked pages by vertical. There are hundred to chose from, covering aerospace to politics and pets. You can also search by size, and another section shows fastest growing and strangely, the least popular. – for Google+

Socialstatistics is the most comprehensive of G+ tracking tools. Of course, Google isn’t exactly forthcoming with its data – so the validity of this isn’t absolute. But it’s one of the best benchmarks out there at the moment. 

FameCount – for YouTube

Also for Facebook and Twitter if you prefer, but Famecount has the best league table for the video site – so it’s most relevant for that.

Socialbakers – for LinkedIn

Though this is incredibly basic on the LinkedIn front, looking only at the size of users in each country – and penetration, it’s tough to get your hands on stats from the world's biggest business network. You can dive into the site itself, and view analysis of each group – but there’s no tool that compares group to group at the moment, which would probably be the most useful

Technorati – for 'Blogs'

Yes, we realise this is somewhat vague. But when you know what you’re looking for specifically, Technorati’s still one of the best tools out there. Buyer beware however, within the world of blogging, traffic isn't everything. See previous statement about size.

It's tough to find good statistics for the likes of Tumblr, Flickr and more, but if you have any suggestions - please leave them in the comments.

Vikki Chowney

Published 13 February, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

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Comments (2)

dan barker

dan barker, E-Business Consultant at Dan Barker

I quite like Peerindex for getting a very rough guide on "who is influential among this group?"


Another slightly odd one I like is Amazon's top reviewers: - great for book PRs. (also amazing how into the community they all are: )


over 6 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

True, Klout was also raised earlier...

Amazon's top reviewers is a *great* shout!

over 6 years ago

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