Google+ is growing rapidly: business pages are taking hold, and the platform is becoming a viable marketing channel for larger brands at least.

It's definitely short of room to manoeuvre when it comes to how your profile looks however. Each page is locked down to the same structure (for now), and so at the moment there's not a lot you can do.

Thinking creatively is therefore tough, in fact, it focuses almost solely around the photo strip that resembles Facebook's Timeline banner. I'm not talking features (rich content, engaging conversation and hangouts galore just about cover that), I'm talking design.

As such, we've compiled 20 examples of brands that have managed to stand out from the crowd with the little they have to work with.

1. Android

2. Angry Birds

3. BBC News

4. Burberry (with moving graphics that make the rain fall)

5. Chrome

6. Coca-Cola

7. DC Comics

8. Fox News

9. The Muppets

10. NASA

11. Nissan (with moving graphics that make the car appear to be moving)

12. Pepsi

13. Red Bull (with moving graphics that make the biker appear to jump into the shot)

14. Time magazine

15. Virgin

16. Vodafone McLaren

17. Wired

18. Wall Street Journal

19. Zagat

20. Zappos

Vikki Chowney

Published 17 February, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

You might be interested in

Comments (9)

Save or Cancel

David Smythe

I liked the one where they cut up the wide picture.

over 6 years ago


Steve Gorney

Well, this is inspiring and just added another task to do on my list. I have ideas!

over 6 years ago

Mat Oram

Mat Oram, Head of Customer Care at Peto

McLaren one is very clever (or should that be simple and effective). How often things get too clever and miss the mark.

over 6 years ago

Malcolm Slade

Malcolm Slade, SEO Project Manager at Epiphany Search

I literally just sent an email to a client who wanted to see some examples of "good" Google+ business pages.

Luckily I used Burberry and Red Bull.

Now forwarded this on as well :O)

over 6 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Glad to be of help Malcolm. It's slim pickings, but some brands are at least attempting to do something clever :)

over 6 years ago

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

Hi Vikki,

Some great examples there of how people can make Google+ more visually appealing. Love the Muppets, nice sense of humour.

There's an old post from Mashable on this for personal profiles, not brand per se. Some good examples for small business/freelancers though.

I really like the Francois Bacconnet one - simple but gets your attention.


over 6 years ago


Paul Lewis

I am looking into creating my organizations Google+ page and this has given me a good insight into effective design in a constrained area.


Paul Lewis

over 6 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Nice one Alec :)

over 6 years ago



If google are going to astro-turf something that was actually a hack on the *real* social network months ago, even permitting animated gifs, why not just put a banner ad up already... why bother with the tiles

Talk about fake-news...

about 6 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.