I noticed today that Jessops has quietly launched a reserve online and collect at store service on its site, following in the footsteps of Argos, PC World, Currys and Comet.

The Collect@Store service allows customers to add products to their online basket then elect to collect them from store. Customers have to register and provide payment card details, but the latter are just used to pre-authorise the transaction, as the actual payment is by chip & pin once the customer is in-store.

The service is initially available in just 38 of the group’s 300 or so stores, but Jessops says this net will widen soon. Orders can be ready for collection in "as little as an hour" and customers can choose between an email or a text alert to let them know it’s time to pop-in.

It’s a mammoth task for retailers to integrate their online and offline channels in this way, but boy can it pay off if they are able to grab online customers via PPC, Kelkoo etc and drive them into store an hour later, ready to buy the product, plus attachments, with no fraud risk and no incremental distribution costs.

Other retailers will launch similar services over the next few months and those that don't will really wish they could.

We've had nothing at all to do with this implementation, but I wish Jessops the very the best of luck; this proposition is just what it needs in its incredibly competitive market - perhaps it will help lift its ailing share price...

Steve Borges is the founder of Biglight, a specialist e-commerce consulting business.

Steve Borges

Published 8 March, 2007 by Steve Borges

Steve Borges is Co-founder of Customer Experience agency Biglight. Follow him on Twitter or connect via LinkedIn.

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Comments (4)


Photo Book

Several large players on the continent use order online and collect in store for digital photo processing. I am really surprised that Jessops have not caught onto this.

over 11 years ago

Steve Borges

Steve Borges, Co-founder at Biglight

I was looking at this yesterday actually - they appear to have a white-label deal with snap fish - you can email your image files & pick the prints up from store or have them delivered. Check out: http://www1.snapfish.co.uk/registration

over 11 years ago



Jessops run an online printing service called Jessops PictureHouse, which is linked in with snapfish. They offer an over night service which can be picked up in store in two days, paying online, or a one hour service which is sent to your local store for pick up in an hours time. When you sign up to the online service you get 20 free prints and there are regular offers. if you go to www.jessops.com you can sign up! for an extre charge they can also be delivered to your home in the overnight service!

over 11 years ago


Peter Luff

VISION Consulting provided the Project Management expertise that delivered the "Collect at Store" project for Jessops. This project has been very successful by achieving both the target launch date and target cost.

Although only recently launched, the uptake for customers wanting to collect goods in the store is significant and the result of which will be higher sales for Jessops.

VISION specalise in providing clients with innovative, market leading customer service. For further information on VISION Consulting, please visit our website on www.VISION.com or ph 0131 4768899.

over 11 years ago

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