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A new social network aims to connect people from around the world through their mutual love of coffee.

Over Coffee’ markets itself as a site about “coffee, people, travels, and about the shared experiences that take place over a cup of coffee.”

Users can create their own profile page by registering their details or by logging in using their Facebook account.

They can then upload photos, chat about coffee, or use the interactive map to check out coffee shops in their area or upload details about their favourite cafes.

There is also an online store that sells coffee beans, mugs, espresso machines and other merchandise.

Special interest social networking sites are a growing trend, with new sites focusing on Lego and music festivals springing up in the last few months. The popularity of creating mass niche networks has been bubbling under the surface for years.

Just this Friday Meebo CEO and co-founder Seth Sternberg told Adweek.

Investors are asking, ‘What are other networks of people?'. LinkedIn owns the professional network. Facebook owns the friends network. No one expects an up-and-comer to supplant the category leaders, so instead, market watchers are looking to niches beyond “professionals” and “friends.”

Over Coffee could prove to be a success as sharing a coffee is already a popular social experience, so in way it is just offering an online platform for a social network that already exists offline. The demand is there already: Philip Wilkinson, co-founder of specialist group-buying site Keynoir, after selling it to Time Out, recently started a gourmet coffee subscription service called Kopi - one of many popping up around the world.

The ‘Coffee Stories’ section encourages users to blog about their experiences and submit them to be published as ‘featured stories’.

Users can also make connections and meet people to share their experiences over a coffee.

There is also great scope for monetisation – as well as an e-commerce platform, the interactive map could be used to sell location-based advertising.

Interestingly the store also has plans to launch brick-and-mortar coffee shops to take its social experience offline. This would surely be the first time that a cafe has sought to build a global customer base before even selling its first cup of coffee.

David Moth

Published 20 February, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1680 more posts from this author

Comments (5)

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Joel Lumsden

Sounds interesting, but the link leads to the website of a small coffee bar in Accrington. Error!

over 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Joel - Doh! obviously we need to drink more coffee before putting our links in. Now fixed, thanks for pointing it out.

over 4 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

He he. Accrington won't know what hit it...

over 4 years ago

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Philip Wilkinson

Looks a great site - we'll definitely get the Kopi team to take part and share content.

over 4 years ago

Anna Lewis

Anna Lewis, Google Analytics Analyst at Koozai

Interesting to see which niches are being targeted by social networks.

I'm wondering what the average number of social networks each person is signed up to now and how many will be average in the future.

Do you think new social networks will be able to be successful in the future or will the market be saturated and people will reach a finite number of social platforms that they can keep up with?

over 4 years ago

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