UK Search Engine Marketing Benchmark ReportEconsultancy had today launched the annual UK Search Engine Marketing Benchmark Survey, in association with Guava, part of the NetBooster Group.

The research, now in its sixth year, explores levels of spending on paid and natural search, as well as the impact of trends such as the rise of mobile and growth of Google+.  As usual, those taking part in the survey will get a free copy of the full report. 

A lot has happened in the world of search since we published the first UK Search Engine Marketing Benchmark Report in 2007, changes that are reflected by the evolution of our survey.

Although many of the fundamentals of SEO and paid search remain the same, the rise of social media marketing is having a profound impact on the way that marketers approach search.

Rather than treating them very much separately, marketers are also doing more to co-ordinate their search and display activity. 

For UK businesses, Google still sits at the centre of the SEM universe and the changes it makes have a huge impact on the whole search industry. Among other things, this year's survey includes questions about the impact of Google+.

It's not all about Google. We also want to know your thoughts on the impact of the Yahoo and Microsoft Search Alliance. Has this had a positive impact on your search marketing campaigns or are your search eggs still very much in the Google basket? We also want to know which social media sites you are paying to advertise on. 

The survey also contains questions about agency services which you might either use (as an in-house marketer) or offer as an agency. We are keen to get as much input as possible from both client-side and supply-side respondents. 

Please take the survey now and help us spread the word. The deadline for taking part is Thursday 22 March 2012. 

Linus Gregoriadis

Published 23 February, 2012 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

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Comments (4)



The survey was great! Can't wait to get the results..

over 6 years ago



Whew...Read you terrific article then took the survey and it was much longer than I had expected...Almost jumped out...It was interesting by the time I finished it...It was pretty long however...Hope it helps you and everyone else...

over 6 years ago

Linus Gregoriadis

Linus Gregoriadis, Research Director at Econsultancy, Centaur Marketing

Thanks both for doing the survey, much appreciated. Kelly, we'll keep an eye on length of future surveys. The completion rate is pretty good, though this is one of our longer questionnaires.

over 6 years ago


famous scientist

I taught junior high students with learning disabilities and helped them
overcome their reading problems, but they still could not spell well.
I have to admit that I am a culprit of a few of these.
It's funny that I didn't realize until now that I was making a mistake!
Thanks for the post. Here's to a better-spelled 2012.

over 6 years ago

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