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After weeks of speculation, Facebook has finally unveiled its new brand pages as we discussed earlier today.

Here's a further look through some of the most notable changes in more detail including the loss of landing tabs, and what it means to you and your business.

Cover photo

As expected Facebook has added cover photos to brand Page Timelines. A cover photo is 850 by 315 pixels.

Facebook has stated that cover images must not contain: 

  • Price or purchase information, such as "40% off" or "Download it at our website".
  • Contact information, such as web address, email, mailing address or other information intended for your Page's About section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features.
  • Calls to action, such as "Get it now" or "Tell your friends". 

Default landing tabs

We have been searching for news about the default landing tab and what we found this:

For Pages with timelines, people will always see the timeline view of your Page when they visit it. Views and apps are now easy to find right below your Page's cover. You can't change the default landing view to another view or app, but you can link people directly to a particular view or app on your Page. Find the URL for a view or app on your Page in the web address bar of your browser when you visit that view or app."

This has come directly from the Facebook Help Centre. This is a very interesting and bold move from Facebook and we think this will definitely cause a stir in the coming days.

Views and apps

This new area of a brand Page is known as 'Views and Apps'. This area makes it easier for visitors to your Page to navigate to other areas of the brand's Timeline.

The default view will only ever show four apps, and photos can never be removed from this section. The other three will be able to moved around in any order. There is a drop-down menu of all other tabs or apps, incase you have more than three.

Tip: If you have custom built apps you will be able to add a custom thumbnail image (107 x 70 pixels).

Two widths for tabs

When creating tabs you now have the option for two widths, one is a narrow width of 520px or you can opt for a wider width and have 810 pixels. 

In our opinion, the main benefits of the wider 810px wide frame is that there is now more real estate for apps.

Brand mentions more prominent

We have noticed that some people are writing status updates without @mentioning brands and they have begun appearing on the walls.

This is great for brands because you can now target more people, with ads, who have an "affinity" with your brand. What we have also noticed is that by default, only posts most relevant to you (by a friend) as shown at the top of the Timeline, whilst all other irrelevant comments are relegated to a 'Ticker' unless they're highlighted by the Page admins. 

What we are unsure about is whether or not brands are having to pay this privilege.

Choosing what posts to see

In the centre (at the top) of a brand Timeline there is now a drop down menu which gives you four options to show posts by the following:

  • Highlights.
  • Friend activity.
  • Post by page.
  • Posts by others.

Admin verification

Admin verification is nothing new, but admins were only required to do so once they had reached a certain number of fans. Now you can choose to verify your brand's admins at any time.

Tip: Admins may require an email address related to the brand in order to be verified.

Facebook ads

It is now even easier to set up ads for your brand Page. There are two ways of doing this, the first can be done through clicking on the 'Cog' under the cover photo or next to the message button.

This will create a drop down menu and now click on 'Promote with an advert'. The second way to promote your Page with an ad is by clicking on 'Admin Panel' -> 'Build Audience' -> 'Create an Ad'.

Weekly Pinned Posts

Each week, you can feature one post at the top of your Timeline, so it will be one of the first thing that your visitors see when they visit your Page.

To pin a story at the top of the Page, hover-over the pencil icon at the top right hand corner of any post and select 'Pin to Top'. If you change your mind you can unpin a post at any time, this will return it to its normal place on the Timeline.

A pinned post will stay at the top of your Timeline for seven days.

Private messages to brands

The new 'Message' button helps your brand have one-on-one conversations with your audience. We think this is the start of Facebook competing with off-line customer service.

The 'Message' button will add a whole new dimension on how you can interact with your audience and customer complaints.


To highlight an important moment that your brand has had, create a milestone. To do this click 'Milestone' in the composer bar. Milestones are a great way to highlight the most important moments that define your organisations.

If you are still unsure about these changes visit Learn Facebook Pages for a walkthrough video.

Rob McNair

Published 1 March, 2012 by Rob McNair

Rob McNair is Chief Strategic Officer at mycleveragency and a contributor to Econsultancy. You can follow him on Twitter

3 more posts from this author

Comments (2)


Maureen Oddone

Very helpful discussion. Thanks!

over 4 years ago

Rob McNair

Rob McNair, Managing Director/Founder at mycleveragency ltd

Glad you think so Maureen :)

over 4 years ago

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