Mobile commerce, search and technology have been highlighted as strong areas of growth within the performance space by the shortlist for the Performance Marketing Awards 2012. 

As the £5bn industry continues to mature, over 100 brands made the list this year - from TalkTalk to RAC, Nectar, eBay and Ted Baker.

Just this week, we reported on an affiliate window study, which shows how affiliate promotions can complement an advertiser’s online marketing strategy to deliver incremental sales.

In December, Forrester highlighted the emergence of the affiliate deal site as a new force in the coupon-based shopped model, while both Durex and MyDeco have recently turned to performance to drive sales. 

After all, since consumers are bombarded with more advertising and marketing than ever before, getting noticed is tough - and a model that delivers on its promises is bound to prove popular.

Argos, Figleaves, The Body Shop, White Stuff and Debenhams were all shortlisted for their respective m-commerce solutions, which saw the brands working with publishers that have a mobile offering to increase online and offline revenue. 

Search once again proved its worth, with Vodafone, flybe, Halifax, Mac, Microsoft, Europcar and Boots all placed on the shortlist in the ‘Best Search Campaign’ category.

New technologies can be found within almost every category, including mobile affiliate network Linking Mobile, solutions that tackle huge volumes of data, remarketing technologies and retargeting applications.

A4u events and Performance Marketing Awards founder Matthew Wood said that the judges were particularly impressed with the level of multichannel integration this year. 

The desire to increase revenue through their performance marketing activity by all demographics has been evident, and with well managed programmes, technology integration and successful innovation, this year’s shortlist proves that investment on a pay-on-performance model is reaping rewards.”

Taking place on the 15th May 2012, the sixth annual awards ceremony will highlight the best performance work across social, mobile, display, e-mail and affiliate. 

For more information on the awards and to see the full shortlist, visit the A4U website.

Vikki Chowney

Published 1 March, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

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