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Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week - an issue that came up just this week during a session I was running on social customer service.
Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do - and isn't entirely useful - it is fair to say that in the US at least, women retain a lot of control over buying decisions.
I'd still take the stats below (based on US data) with a pinch of salt, there are nuances in demographic, platform, network - but there are some interesting findings within. Particularly the point about biological programming and the colour pink...