We're all fans of testing and measurement here at Econsultancy. It might not be the sexiest of disciplines, but the results can often have a phenomenal effect on how people interact with your business.

Taking a stab at what you think people might do on your site, or how they'll use your service, is a good place to start - but thorough analysis is something every business should be investing in.

Monetate has taken a closer look at growth in this area using data from our third annual Conversion Rate Optimization Report for reference - collating it into the infographic below.

It reaffirms the point about spreading testing around, your landing page might be an open door - but there are a world of rooms inside that require attention as well.