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Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.

Econsultancy social media manager Matt Owen said the tutorials are a useful addition for companies that are new to Facebook advertising.

I think this will be an ongoing process. As Facebook continues to make changes to its ad platform, it will get more people looking to buy ads with no idea how it really works.”

He said that it would be useful for Facebook to educate brands how they can get the most out of the timeline, particularly around promoting the use of apps, as at the moment the timeline wall is featured more prominently than branded apps.

The new marketing classroom is clearly part of Facebook’s drive to get people to spend more of their ad budget on the social network.

It has made a lot of changes to the platform recently, including the introduction of Sponsored Stories in the newsfeed and mobile ads, so it makes sense to illustrate how these features work.

By educating people on the benefits of Facebook advertising – we're assuming the video tutorials won’t focus much on the limitations of Sponsored Stories – and how they can track the ROI, marketers will feel more confident when buying ad space.

It all helps bolster Facebook's strength as an ad platform ahead of its IPO.

David Moth

Published 7 March, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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