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At SXSW, the talk is all about food. Whether you're tweeting for a taco truck or searching for the latest social media food app, there seems to be an explosion of discussion in this area.

We had a chance to talk to Ariel Norwood of Whole Foods, Babette Pepaj founder of Bakespace.com and Alexa Andrezejewski co-founder of Foodspotting. What is our fascination with food in the digital space and how can marketers capitalize on that?

These three food experts went on camera to give us their thoughts on the (not so new) digital food revolution.

Heather Taylor

Published 11 March, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

Comments (2)

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Hotdogman

As a participant in the digital food revolution, I love seeing this! Food is something that is easy to be passionate about, hence the explosion in this space.

over 4 years ago

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Hotdogman

As a participant in the digital food revolution, I loved this video. Food is something many people are passionate about and each individual palate has its own "opinion," hence the explosion in this space.

over 4 years ago

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