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UK internet users made 2.2bn visits to search engines in February 2012, an increase of 174m visits year-on-year.

The data, compiled by Experian Hitwise, also shows that Google’s dominance has slightly increased - while Microsoft and Yahoo saw both monthly and year-on-year declines in traffic.

Google accounted for a massive 91.57% of search traffic in February, up 0.93% from January 2012 and an increase of 0.89% year-on-year.

The downward trend in Yahoo and Microsoft’s search traffic gives a clue as to why the two companies recently decided to merge their services.

Separately the companies just can’t compete with Google at this stage, so it makes sense for them to cooperate.

David Moth

Published 16 March, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1685 more posts from this author

Comments (2)


Thiago De Carvalho

Google's dominance is greater than I had anticipated. It doesn't come as a surprise though, how people are using Google to access Facebook. That's quite a worrying fact, as sites like gmail, facebook and twitter should be accessed directly, rather than through search engines. Most people don't seem to be worried about getting their data stolen. Banks like HSBC already warn users not to use search engines to access their site.

over 4 years ago

John Courtney

John Courtney, CEO and Executive Chairman at Pay on Results SEO, Content Marketing, Social Media, Digital PR, PPC & CRO from Strategy Digital

All the noise around Bing, and the partnership with Yahoo, but it hasn't dented the mighty Google. The numbers are different in the USA but the trend is similar. Expect changes at Microsoft and closures at Yahoo.

1 in 5 of every searches ends up on a retail site - we are noticing growing interest in SEO from the retail sector, particularly as e-commerce is not only established but advancing rapidly.

over 4 years ago

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