{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.

In the last couple of weeks, posters featuring a megaphone, a link to information-revolution.org and the slogan "stop the information monopoly" began appearing on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.

But on Wednesday it emerged the domain was owned by Profero, a marketing agency used by Yahoo! and Ask.com, before Ask.com CEO Jim Lanzone confirmed the details. He told CNET News:

"We've found that 62% of UK users give little to no thought to which search engine they use. It's been hard to break through in that market.

"So, we're raising the issue in a tongue-and-cheek fashion. We want people to explore new options. We're certainly not saying Google has done anything wrong in the process."

But the campaign does not stop at posters to spread its message. Ask.com has even included the message in its own search results for "Google".

Despite encouraging searchers to seek out an alternative search engine, some who have left comments at information-revolution.org have criticised the initially secretive nature of the campaign.

Avatar-blank-50x50

Published 16 March, 2007 by Robert Andrews

243 more posts from this author

Comments (1)

Avatar-blank-50x50

Justin Vincent

I wrote this article and then found out others (like yourself) has already written stuff.

Anyways here's my take:

http://www.woyano.com/jv/ask-backfire

Cheers,
JV

over 9 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.