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As we evolve how we consume media, the talk of social TV, or connected TV as it's also known as, dominated the panel discussions at SXSW.
We had the chance to catch up with Sam Decker, CEO of Mass Relevance, and Alisha Outridge, CEO of Taptank, to talk about what they thought about how we're merging social media with television.
Second screen viewing is here to stay and it's only going to be a greater part of our viewing experience from here on in. But what do you think of the future of television? Will we continue to split our experience to multiple screens or will it become a completely integrated offering in the future?