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As we evolve how we consume media, the talk of social TV, or connected TV as it's also known as, dominated the panel discussions at SXSW.

We had the chance to catch up with Sam Decker, CEO of Mass Relevance, and Alisha Outridge, CEO of Taptank, to talk about what they thought about how we're merging social media with television.

Second screen viewing is here to stay and it's only going to be a greater part of our viewing experience from here on in. But what do you think of the future of television? Will we continue to split our experience to multiple screens or will it become a completely integrated offering in the future?

Heather Taylor

Published 16 March, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

236 more posts from this author

Comments (2)



Hey, these videos of people chit chatting with an awful background noise are pointless, it's almost a joke!
We can't hear or understand anything... not very user friendly!

over 4 years ago

Heather Taylor

Heather Taylor, Editorial Director at Econsultancy

Apologies. We had problems with the sound on that recording but thought we could still make it audible. We'll make sure the next videos aren't put up if there are any sound issues.

over 4 years ago

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