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Just like Facebook, Twitter has been working hard to extend and improve its advertising platform recently, including rolling out Promoted Tweets to mobile.
This is part of an effort to increase ad revenues and monetise its estimated 150m active users.
One of the key benefits Promoted Tweets offers is targeting – brands can target ads at their followers and users who may share similar interests.
However it’s probably fair to say that marketers still need to be persuaded of the benefits of Twitter’s ad formats.
Alchemy Social has produced the infographic below to explain how advertisers can use Twitter’s targeting tools for marketing campaigns, and also to give advice on how best to incentivise the content of tweets.