Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Almost two-thirds of consumers would avoid making payments through their mobile using technologies such as NFC, according to research from VoucherCodes.co.uk.
The survey of 2,000 British adults found that 60% would avoid mobile payments altogether while 17% would be interested but would be worried about the technology working correctly.
Security concerns (36%) were the most common reason for avoiding mobile payments.
Mobile payment brands also appear to be making little headway in raising consumer awareness.
Over half of respondents (55%) were unable to name a single brand, while 20% had heard of Google Wallet, 12% knew MasterCard PassPay and 10% Visa payWave.
But while awareness of Visa’s NFC product is low, it is still the brand consumers would consider the safest bet for handling mobile payments.
When asked which brand they would trust the most Visa came top with 30%, followed by PayPal (20%) and Mastercard (18%).
In contrast Apple was the brand of choice for just 6% of those surveyed, Google for 4%.
It's interesting that consumers trust PayPal above Mastercard, presumably due to its reputation as an provider of online payments.
This reflects the mountain the likes of Square have to climb to beat PayPal in the reputation and awareness stakes.
The eBay-owned company recently launched PayPal Here which allows merchants in the US to accept credit card payments through a smartphone app. It is also trialling a cardless payment system at Home Depot stores in the US.
Overall the study indicates that mobile payments have some way to go before the technology catches on, which isn't the best news for VoucherCodes.co.uk as it predicts that NFC is going to be key for the voucher and affiliate industries in the future.