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The March 2007 version of our Internet Statistics Compendium is now available, with updates including new facts and figures on topics including search marketing, transactional email, online fraud, mobile, display advertising, online travel, online dating and more.

To give you a taster, here's  a selection of stats on search engine market share...

Worldwide search stats from Nielsen//NetRatings:

  • 256m people visited a search engine in December 2006 – this represents 81% of global internet users. 
  • The global search audience has grown by 10% over the last year, while the total Internet audience grew 8%.
  • Search engine use grew by 27% in France last year, by 21% in Spain, while US use grew by 8%. .
  • Search is most popular in the UK, with 85% reach, ahead of France and Spain on 83%. For the US, the figure is 77%.
  • The average searcher views 93 search pages a month, taking an average of 27 minutes.

UK specific stats from Hitwise:

  • In the UK, search engines are the largest website category in terms of traffic, having overtaken adult sites in October 2006.
  • Market share of visits to UK search engines was up 22% year on year in December; but other categories grew faster, including a 34% increase for community sites, and 24% for news/media sites.
  • Google was used for 77% of UK internet searches in the month up to February 10, 2007.
  • For the same period, Yahoo Search powered 8%, while Ask.com and MSN Search both powered 5% of searches. 
  • Yahoo Search achieved 12% growth in terms of UK search market share in 2006.
  • Google is up 6% year on year, while MSN Search and Live Search are down 15% year on year.
  • Ask.com UK is down 30% year on year, but up 12% in past 6 months.


Graham Charlton

Published 21 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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