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It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales.

There are some exceptions – notably Ling’s Cars – but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.

In January we reported on Four Seasons' $18m website redesign, which achieved low usability scores despite the massive cost of development.

Getting it right is by no means a straightforward process, and as such website testing is absolutely vital.

Our Conversion Rate Optimisation Report and Multivariate Testing Buyer's Guide can help with what may seem a daunting task.

But companies also need to be aware of the total cost of the testing process with numerous models available, as compiled by Monetate below.

David Moth

Published 4 April, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (2)

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Zoe Bosward, Experienced Online Marketing Manager, UK at Job hunting in Derby UK

Good stuff, acts as a checklist, thanks.

Would love to see an infographic demonstrating the apocalyptic chaos created as a result of not testing your site.

It'd certainly help to justify your testing budget to The Board :-)

over 4 years ago

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Tom Cheesewright

Just adding some design does not turn an article into an infographic.

over 4 years ago

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