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It’s not all about looks in the world of e-commerce, usability is just as important for converting site visits into sales.
There are some exceptions – notably Ling’s Cars – but in general websites need to be easy to navigate with a simple checkout process to prevent users from abandoning a potential purchase.
Getting it right is by no means a straightforward process, and as such website testing is absolutely vital.
But companies also need to be aware of the total cost of the testing process with numerous models available, as compiled by Monetate below.