{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Google has taken YouTube to new heights since it acquired the popular online video service in 2006 for $1.65bn. And in 2010, it looked like the search giant would be able to continue to grow YouTube without worrying about the billion-dollar lawsuit media conglomerate Viacom had filed against it.

That lawsuit, which alleged that YouTube and Google were responsible for copyright infringement of Viacom content, was thrown out of court on the grounds that YouTube was protected by the safe harbor provisions of the Digital Millennium Copyright Act (DMCA).

Viacom appealed the summary judgment issued by Judge Louis Stanton, and today the lawsuit was reinstated by the US Court of Appeals in Manhattan, which found that, on several points, the lower court erred in dismissing Viacom's lawsuit.

"A reasonable jury could find that YouTube had actual knowledge or awareness of specific infringing activity on its website," two judges at the US Court of Appeals in Manhattan wrote in their decision (PDF). So the District Court will have to pick up the case again, addressing the issues that the appeals court found it didn't get right the first time.

While this certainly isn't the outcome Google was hoping for, it's not all bad news. The Court of Appeals did find that three of the four software functions in question do qualify for DMCA safe harbor coverage, so while Viacom will have an opportunity to make its case, some of its legal arguments are off the table.

As Google sees it:

All that is left of the Viacom lawsuit that began as a wholesale attack on YouTube is a dispute over a tiny percentage of videos long ago removed from YouTube.

That may be the case, but it doesn't mean that Google has nothing to lose. Conceivably, it could still be on the hook for some damages.

The big question is what Viacom really stands to gain. Even if it manages to beat YouTube on the issues that are part of the reinstated lawsuit, that victory will still be of questionable value. Viacom, and media companies like it, need to play ball if they want to win in the digital space, and given YouTube's popularity, playing ball probably requires dealing with YouTube, past (alleged) infringements notwithstanding.

Patricio Robles

Published 6 April, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2392 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.