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One of the hottest topics from Digital Cream London 2012 last month was attribution.
Though not neccessarily the sexiest of subjects, the potential to use this to directly measure which marketing activities are driving conversions is huge.
As DC Storm's Seth Richardson outlined for us, the real value is the long term campaign and budget optimisation benefits.
Obviously, tag management start-up Qubit agrees with thtat sentiment.
Specifically, the team of former Googlers believes that tag management holds the key to better, more attributable online marketing.
It's not the easiest of techniques to place though, and as such, the company has created an introduction to the space below.