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One of the hottest topics from Digital Cream London 2012 last month was attribution.

Though not neccessarily the sexiest of subjects, the potential to use this to directly measure which marketing activities are driving conversions is huge.

As DC Storm's Seth Richardson outlined for us, the real value is the long term campaign and budget optimisation benefits.

Obviously, tag management start-up Qubit agrees with thtat sentiment. 

Specifically, the team of former Googlers believes that tag management holds the key to better, more attributable online marketing. 

It's not the easiest of techniques to place though, and as such, the company has created an introduction to the space below.

Vikki Chowney

Published 10 April, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

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Minterest

Yeah online marketing was so simple several years back... Now spammers have taken control of it... So what's next?

over 4 years ago

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John Turnbull

Is that an infographic? Or a slide presentation?

over 4 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Fair point John :)

over 4 years ago

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Simon Dean

Perhaps we should call it an 'Illustrated Story'? Our main focus was to make it easy going and fun to read :)

over 4 years ago

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Ola W

One of the best illustrated stories I've seen. Love it!

over 4 years ago

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Nahim

This is great! well done.

about 4 years ago

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