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Zeebox has partnered with second-screen technology provider Monterosa to allow the social TV app to offer new ways to engage with audiences.

Monterosa has already worked with the BBC, Channel 4 and Living TV to create online games and apps, and the deal with Zeebox will give broadcasters, producers and brands early access to Monterosa’s latest product.

This service, which is invitation-only at the moment, will allow users to reach consumers simultaneously through Zeebox and their own websites or mobile apps using a web-based control centre.

Zeebox made a big name for itself int he social TV space of late, and the partnership with Monterosa is likely to strengthen what is already an attractive product for broadcasters and advertisers.

Monterosa created a live play-along game for Endemol’s Million Pound Drop Live and a ‘Strictly Social’ app for the BBC’s Strictly Come Dancing that allowed viewers to vote, comment and predict the judges scores.

These existing relationships should open a few more doors for Zeebox, although in a recent interview with CEO Ernesto Schmitt he told us that the company was already in a strong position when it came to negotiating with potential clients.

It has been a busy few months for Zeebox – the social TV app signed an advertising partnership with BskyB in January, added ‘click-to-buy’ tags the following month and has plans to launch in the US in the next few weeks.

The company has also already achieved success in terms of attracting users, adding 22,000 new downloads during a single episode of ITV’s Dancing On Ice.

David Moth

Published 12 April, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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