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Fortune 500 companies aren’t all suited to having a huge social media presence – you can’t imagine many people ‘liking’ Exxon Mobile, for example.

However, for the consumer brands and FMCGs on the list having a strong social media presence is an important marketing consideration.

Go-Gulf.com has put together the infographic below to highlight the key social media statistics for the big corporate players.

It found that 58% have an active corporate Facebook account compared to 62% with an active Twitter account.

Unsurprisingly Coca-Cola has the most number of Facebook ‘likes’ with more than 40m, while Starbucks comes in second with just under 29m.

Interestingly, the number of blogs per industry have almost all decreased - perhaps suggesting a focusing of efforts - with only minor growth in terms of new Fortune 500 companies embracing Facebook and Twitter.

UPDATE: Some of the data included in this infographic came from The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth.

David Moth

Published 16 April, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1680 more posts from this author

Comments (3)

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Ronald Wallenburg, Interim manager at Ventus

Nice. Is there insight where it add value to the company goals? Cost reduction and / or increased turnover and / or continuity and or profit?

over 4 years ago

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Ronald Wallenburg, Interim manager at Ventus

Nice. Is there insight where it add value to the company goals? Cost reduction and / or increased turnover and / or continuity and or profit?

over 4 years ago

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Social Media Monitoring

Brilliant infographics. Its really great to experience the actual image of social media. I must say that social media are playing a very important role on behind of successful platforms.

over 4 years ago

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