News Corporation and NBC Universal have teamed up to create a new online video site, which will be launched this summer.

The site will show full episodes and clips from TV shows, including 24 and Saturday Night Live, all available free of charge and supported by advertising. Films will also be shown, though it's unclear whether or not these will be free to view.

News Corp President Peter Chernin believes the site's reach will enable it to compete with YouTube:

“This is a game changer for Internet video. We’ll have access to just about the entire U.S. Internet audience at launch."

"We’re excited about the potential for this alliance and we’re looking forward to working with any content provider or distributor who wants to take advantage of this extraordinary opportunity.”

With distribution partners including Yahoo!, MSN, AOL and MySpace, the site will reach 96% of the US internet audience. The content will be featured in an embedded player on partner's sites, which will be customisable to fit in with each site's look and feel.

The new video site is intended to provide an attractive platform for advertisers, with Cadbury Schweppes, Cisco, Esurance, Intel and General Motors already signed up.

The site will not follow the YouTube model of allowing users to upload copyrighted video, which has led to recent lawsuits. Since this is crucial to the popularity of Google's site, it remains to be seen whether or not this site will be a true challenger to YouTube.

Graham Charlton

Published 23 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)


Joanne Kilner

I've been watching News Corp with interest, they entered the Social Media industry very late indeed, but managed to use their size (and cash!) to buy MySpace. Its obvious that they now intend to adapt their strategy from a buy to a build, adding value to new enterprises.

I dont think that this will be a serious threat to YouTube, since the main draw of it remains User Generated Content, however it will be interesting to see a "more" commercial version.

over 11 years ago

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