{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Yell.com, the online listings site, is to allow advertisers to use its site on a pay-per-click basis. It will also introduce enhanced banner advertising.

Yell has already signed up a number of well-known brands for the new listings, including American Express motor insurance, Interflora, Swiftcover motor insurance and Hiscox house insurance.

The PPC ads on Yell will be embedded into the main search results page, and displayed above the standard listings.

The PPC results will only appear when the search is across a broad or non-specific location. Searches for companies or services in a particular town or postcode area will display only local results.

The new pay-per-click advertising is open to any company which serves the whole of the country, whether or not they are a well known brand.

Yell offers a range of options for advertisers, who can specify a budget, duration and a ‘daily intensity’ of advertising. Ad agencies will be offered 15% commission on all Yell.com advertising.

According to Yell Head of Marketing Ian Bowen-Morris:

"The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses."

"In today's marketplace businesses need demonstrable return on investment for their communications campaigns."

Yell, which recently redesigned its website, has developed its new ad product with the help of Mirago, which offers ad platforms for a variety of media companies.


Graham Charlton

Published 26 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.