I've gathered together some of the most interesting digital marketing stats released this week, from our own and third party research. 

Stats covered include connected TV, social media engagement, mobile commerce and e-commerce sales...

Digital marketing in Brazil

  • During 2011 alone, the internet population grew by 16%, with IAB Brazil estimating a total Brazilian online audience at more than 81m people (aged 16+).
  • The number of mobile subscriptions dwarfs these figures at 240m at the beginning of 2012. (Brazil: Digital Market Landscape Report)

Social media and engagement

  • New Look's social media strategy is driving more valuable engagement, according to a new study by Stickyeyes
  • The report found that price promotion (21.5%) is the most common tactic used by retailers to boost engagement on Facebook.
  • Customer support was used by 14.8% of retailers, followed by product promotions (12%) and blogger outreach (10%). 
  • Tactics which elicited the highest number of retweets: 

Social media measurement

  • Just 10% of UK businesses monitor social media ROI, according to stats from EPiServer
  • 29% of marketers had set up their company's social media accounts in the last 12 months, while 35% had been using social marketing for more than a year.

Mobile commerce and affiliate marketing

  • In March 2012, mobile devices accounted for 10% of traffic to online retail sites and 6.6% of sales. 
  • Affiliate Window forecasts that, by the end of the year, approximately 14.5% of all transactions will have taken place through mobile devices.

Connected TV

  • According to Informa, there will be more than 1.8bn devices with inbuilt internet connectivity in use in over 570m homes by the end of 2016.
  • Research has showed that around half of consumers are now using another device while watching TV at home and most of them typically discover content on personal devices such as smartphones and tablets (often accidentally), but want to watch it on their TVs. (Connected TV Smart Pack)

Consumer online spending

  • UK consumers spend 25% of disposable income online, according to stats from WorldPay. This is the highest percentage among European nations and is 2% more than the average US consumer.
  • The Global Online Shopper Report found that the top three online spending categories for UK shoppers are clothes (36%), food (33%) and department stores (33%).
  • Online spending as a percentage of disposable income:

Mobile ad impressions

  • InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 (compared to Q4 2011), up to 9.5bn in total.
  • Apple’s iOS had a 45.7% share of available impressions, down 2.7% on last quarter.
  • Android now accounts for 26.1% of mobile ad impressions on the InMobi network, an increase of 4% on Q4.
  • The top three devices in terms of ad impressions are also Apple devices, with iPhone accounting for 26.7%, iPad 11.9% and iPod 7.1%.

E-commerce sales figures

  • Amazon's Q1 results show that sales  grew by 34% to $13.18bn (£8.13bn), up from $9.86bn (£6.08bn) at the same time last year. 
  • Overseas sales accounted for 62% of ASOS's turnover, according to its fourth quarter trading update. (via Internet Retailing)
  • The company reported a 103% rise in overseas sales to £283.7m in the year up to March 31. UK sales rose by 7% to £197.8m. Total sales were up 49% to £481.6m.


  • Apple's Q2 results (for the 3 months to March 25) revealed that it shipped 46.9m iPhones and iPads and 4m Macs. 
  • The company posted quarterly revenue of $39.2bn and quarterly net profit of $11.6bn.
  • Apple sold 11.8m iPads during the quarter, a 151% year on year increase. 

The EU cookie law

  • 34% of retailers plan to use compulsory pop-ups for cookie opt-in according to stats from Eccomplished.
  • 66% of the retailers surveyed are carrying out cookie audits, sllghtly higher than the 54% from our survey carried out in March. 
  • 34% are yet to do anything to comply with the EU directive. 


Graham Charlton

Published 27 April, 2012 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

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Comments (3)


Nathalie Allard

Useful stats. Under "Social media measurement"

Did you mean to say "Customer support was used by 14.8% of retailers, followed by competition(12%) and blogger outreach (10%)."

instead of

"Customer support was used by 14.8% of retailers, followed by product promotions (12%) and blogger outreach (10%)."

over 6 years ago


Nick Russell, Digital Consultant at IE Design

Interesting to see social media measurement is so low. In my experience brands ignored social media until 2010, went through a crazy flurry of activity in 2011 to get on the band wagon but didn't see an instant upturn in sales, and now feel that social media marketing isn't as important as they first thought.

over 6 years ago


Allan Donnelly

Nick is so right, there was a flurry of activity and alot of it for nothing. The tactile experience is what will convert sales at then end of the day. An online experience works for a small portion of product. The online experience was seen as the saviour of the retail world. It is not this, it was a scape goate for what was a change in human experience and values in relation to goods and sevices. This was brought about by social media, people now only need a lap top to amuse themselves, not endless hours of time in a mall. This is the revolution.

about 6 years ago

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