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Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox?
There’s a number of factors that cause emails to break, and its not always down to the email client.
Litmus has put together this infographic to explain the journey emails take before they reach your inbox, so next time you’ll know why your marketing doesn’t look quite right in Hotmail even though it renders perfectly in Gmail.
It looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.