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Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox?

There’s a number of factors that cause emails to break, and its not always down to the email client.

Litmus has put together this infographic to explain the journey emails take before they reach your inbox, so next time you’ll know why your marketing doesn’t look quite right in Hotmail even though it renders perfectly in Gmail.

For further information, check out Econsultancy’s Email Marketing Census sponsored by Adestra.

It looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

David Moth

Published 2 May, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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