Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.

The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.

They essentially leverage Yahoo!'s new mobile-friendly oneSearch application (also available via web search) and gives new visibility to advertisers.

The suite consists of...

Mobile Ad Network -- Tapping the company's ad inventory, the network allows publishers to choose display, sponsored, video or in-game ads to be placed on mobile versions of their pages. The company began a search ad trial in the UK in October; now publishers will have more control over ad placement.

Mobile Content Engine -- According to the press release: "It will ... help enable publishers who do not have a mobile site ... to quickly distribute their content to consumers on their mobile phones. [It] will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch."

Mobile Media Directory -- An engine allowing inviting publishers to catalogue their downloadable content in the oneSearch service, with prominence determined by editorial staff and community ratings.

Mobile Site Submit -- Allows publishers to add meta data describing their mobile site "to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch".


Published 27 March, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (2)


james whatley

Aren't the guys behind Mobizines ( already doing a similar thing?

over 11 years ago



A similar alternative to yahoo onesearch: is different, it has mobile search displaying just mobile sites with the domain extension .mobi (dotmobi) which are sites just designed specifically for the mobile device, aswell as having a great entertainment suite, which works very well on the mobile, such as, free video clips, free wallpapers, games, photos, driving direction, email, the top 100 mobile site directory, the list goes on.

oneSearch Mobile Entertainment is different, it focuses on the users experience.

Check it out on your mobile device at,

If you would like your mobile site tested for free on 10 different handsets and if approved listed on the oneSearch Directory Network send your site details to "andy (at)"

PC Users Mobizine

about 11 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.