Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.

Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.

The Yahoo Marketing Dashboard allows small business owners to view their sites' traffic, keep track of their search rankings and monitor buzz on 8,000 sites, including Twitter and Facebook. Yahoo bills it as the "one place" to "get a clear picture of your marketing results and reputation."

The base offering is free, but Yahoo is offering a number of premium add-ons for a fee. For $19.99 per month, for instance, a business owner could expand the amount of data visible through the aforementioned reputation monitoring feature. And Yahoo is trying to bring search submission back; for $9.99 per month, Yahoo says it will submit a company's website to over 100 search engines and directories.

The latter is somewhat cringe-worthy, and raises questions about just how valuable Yahoo's new offering is. On the other hand, there are aspects to Yahoo's offering that it appears the company got right. For example, recognizing that Google Analytics is extremely popular, Yahoo's dashboard allows businesses to pull in their Google Analytics data.

Yahoo's motivation in launching a marketing dashboard for small businesses isn't that difficult to grasp: small business is of great importance to Yahoo and its competitors, such as Google. But serving small business and keeping a small business customer happy can be difficult.

"The number of online marketing options are growing...It seems like a new company or a new way of reaching consumers emerges each day, and for small businesses who don’t have agencies or a lot of background support, this proliferation of options is pretty challenging to manage," Yahoo's director of product marketing for Yahoo Small Business, Shannon Parker Hane, stated.

Any company that can successfully help small businesses many those challenges has the opportunity to do very well. Time will tell whether Yahoo becomes such a company, but as it tries to reinvent itself, trying to cozy up to small business probably isn't the worst idea.

Patricio Robles

Published 2 May, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (5)

Susan Hallam

Susan Hallam, Managing Director at Hallam Internet

It appears that this service is currently only available to US customers?

over 6 years ago


Janaki Pendyala

True..This service is available only to US customers.

over 6 years ago


American patriot Jeff bootstraps fisher

Read my positive comments at yahoo: ballyhoo! or Boo-Hoo?
Motley fool may3rd
I also like the motley fool

over 6 years ago

Panos Ladas

Panos Ladas, Digital Marketing Manager at Piece of Cake

This is a joke! Yahoo has nothing to offer to business as it's market share is so small that it makes them insignificant. There is no value to this dashboard let alone the search engine submissions (YOU MUST BE JOKING!!! Are we back in 1999???) and let's not forget the 19.99$ part of the joke!

Thanks, I needed a laugh :D

over 6 years ago



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