Hitwise has published a list of the most popular UK websites in more than 50 categories last year, based on each site's market share of user visits.
The most searched for brands were:
- eBay UK
Hitwise used anonymous data from the online search behaviour of more than 8.43m UK internet users to produce the list.
Other highlights are:
- The most searched for print news and media site was www.telegraph.co.uk.
- Expedia was the top travel agency site.
- The most searched for site in the aviation category was www.easyjet.com.
- The top banking site was www.lloydstsb.com.
See the Hitwise website for the full results.