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It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.

However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?

Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.

It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.

It includes the average number of fans and followers, as well as breaking down who is performing best on each different network.

Obviously there is more to social media marketing than simply clocking up millions of fans, but it’s certainly a good place to start.

David Moth

Published 11 May, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (4)

Rob Smith

Rob Smith, Managing Director at BlueleafSmall Business

Interesting differences between the different social networks here

about 4 years ago

Panos Ladas

Panos Ladas, Digital Marketing Manager at Piece of Cake

Interesting infographic and it just proves that it is hard to create a good social profile for a business, even if it is one of the biggest.

about 4 years ago

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M ark Steve

Very Best Website about Social Media .....
http://www.nuage-cafe.com/

about 4 years ago

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Bill Richards

I DO NOT BELIEVE ANY OF THESE SELF SERVING STUDIES BY INDUSTRY PEOPLE.

NONE OF THIS DATA WORKS FOR ME.

about 4 years ago

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