Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn't always been so rocky.

Case in point: since the iPhone's launch, Apple has used Google Maps to provide mapping in iOS.

That, however, is apparently about to change according to a report from 9to5Mac. 9to5Mac's "trusted sources" say that Apple's in-house replacement for Google Maps will be "fairly similar" to the Google Maps-driven application currently in iOS, "but it is described as a much cleaner, faster, and more reliable experience."

To build out its mapping back end, Apple is said to have relied on assets obtained through the acquisition of several companies. One of those companies, C3 Technologies, was a 3D mapping solutions provider. According to 9to5Mac, C3's technology will power a "powerful" 3D mapping mode in Apple's new mapping application that provides "beautiful, realistic graphics based on de-classified missile target algorithms."

Interestingly, many of the executives from C3 have reportedly left Apple recently, and 9to5Mac observes that their "leaving just ahead of iOS integration would be similar to Siri co-founder Dag Kittlaus leaving following Siri’s launch on the iPhone 4S late last year."

Whether Apple's new mapping application, which is apparently going to be called Maps, will create as much buzz as Siri at its expected release in mid-June as part of an iOS 6 announcement at WWDC remains to be seen, but it will almost certainly cause disappointment amongst the ranks of Google executives who will see one of the most important Google Maps integrations disappear.

Patricio Robles

Published 11 May, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (2)

Dean Marsden

Dean Marsden, Digital Marketing Executive at Koozai Ltd

Google Maps has improved massively over the past few years but I think Apple now have viable options to use third party services (as opposed to their main competitors). I really don't think it's a switch because of reliability and speed, more of being in Google's hands, Apple have always been the creator and innovator.

It does sound like Apple have invested significantly into their own mapping app and I expect to see some clever stuff with it.

about 6 years ago


Ashwin Naiksatam

I think Apple doesn't want to feed the beast..

about 6 years ago

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