{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Bebo has reportedly signed an exclusive UK deal with Orange that will place the youth-oriented social network on mobile handsets from the summer.

Orange customers will get to edit profiles, message friends and write blog posts, although exclusivity will last for a limited time before Bebo makes the service available to other networks.

"The mobile phone is the 'missing link' for social networking," said Bebo president Joanna Shields, with many anticipating the phenomenon du jour to really take off once the experience can be effectively delivered to mobile devices.

The Times reports O2 had been negotiating the Bebo deal but Orange had clinched the link for its 15.3m subscribers. Similar partnerships are expected to be rolled out around Europe later.

Rival MySpace in February inked an exclusive UK hook-up with Vodafone to carry its social networking features on the world-leading network.

But Bebo began to overtake News Corp's site in the UK last year and boasts a younger demographic that may make greater use of the mobile version.


Published 28 March, 2007 by Robert Andrews

243 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.