On Tuesday night, the sixth annual Performance Marketing Awards was held in London, attended by more than 800 people and judged by Econsultancy Research Director Linus Gregoriadis, among others.
The event was previously known as the a4u Awards, but the name was changed to broaden the remit of the awards, allowing entrants from the various sub-channels of performance marketing, including social, mobile, email, search and display, not just just the affiliate sector.
One of the new categories was Best Consumer Targeting, which was won by Criteo for the way it advertised relevant vacancies for jobseekers once they’d left Totaljobs.
Surprise of the night went to TradeDoubler, which forced Affiliate Window to relinquish its grip on the Publishers' Choice of Network award. Until this year's awards, Affiliate Window had won in this category for five years in a row.
According to the awards' founder Matthew Wood:
Stepping up from last year, the winners demonstrated a significant focus on greater collaboration, multi-channel exposure and data utilisation. Enabling all parties to contribute towards effective and smart consumer influence and loyalty.
You can view the full list of winners and commended entries here.