{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

The BBC Trust has asked the BBC's management for more information on its proposals to carry advertising on the Corporation's websites outside the UK.

The BBC Trust has asked management to look into the matter further, and wants to know how ad revenue would be invested into the BBC's UK services for the benefit of the licence payer.

An Accenture report commissioned by the BBC predicted that the BBC could generate as much as £105m per year in additional income by carrying advertising on its BBC Worldwide websites.

The Trust has said previously that online advertising could be used to fund the BBC's worldwide concerns, as it cannot use the licence fee for this purpose.

There has been opposition to the plans, with the British Internet Publishers Alliance (BIPA) complaining that the move would affect its members' revenues, while undermining the BBC's reputation for impartiality.

A final decision on the issue from the BBC Trust is expected later this spring.


Graham Charlton

Published 29 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.