Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google.

Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk.

According to Condé Nast, the 12 sites achieve a combined total of more than 54m page impressions a month.

Under the terms of the agreement, six PPC ads will be displayed at the bottom of every page across the 12 sites. In addition, ads will be displayed within newsletters sent out to Condé Nast's email subscribers.  

Condé Nast will now form part of the Miva MC Managed network, a PPC network that is designed for large online publishers.

blog@e-consultancy.com

Graham Charlton

Published 30 March, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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