Blog

An interview with influencer platform CEO, Evangeline Leong

Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.

In Asia-Pacific, though, we noticed that we were missing one key thing.

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graham morley

A day in the life of... head of product at an audience management platform

Graham Morley is a customer experience expert who works for Carbon, an audience management platform, developed by Clicksco.

What is an audience management platform? Here's Graham to explain more and to tell us what he does with his time.

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What can we learn from bad marketing copy?

Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.

A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.

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The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

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jack carr

A day in the life of... a performance manager at a media agency

Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.

So let's talk to a performance manager, Jack Carr, from digital agency NMPi.

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The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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How retailers can use service design to help create online experiences

What is service design and how is it relevant for retailers creating excellent experiences?

Let's start with a definition...

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Four ways retailers should start preparing for Black Friday in summer

According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. 

The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.

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Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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bidding

Demand-based bidding: A smarter way to run PPC campaigns

Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target.

But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.

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meeting search intent model

Meeting search intent: A model for measuring success

Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent. 

What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?

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wimbledon logo

How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. 

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