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The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.
The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.
The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.
BBC Worldwide, the broadcaster’s commercial arm, is apparently looking for an acquisition to compete with Rupert Murdoch’s Myspace, according to the Mail on Sunday.
The public smoking ban could see bingo players moving en masse to the web, according to research by white label gaming firm St. Minver.
The company found 60% of the 2667 British internet bingo players it interviewed smoke, well above the national average of 29%. But mobile companies aren't set to cash in on the ban, with 95% of respondents saying they aren't interested in playing games on their phones.
Amazon has launched its long-anticipated video downloading service, marking its entrance into the online TV and movie business.
Dubbed Amazon Unbox, the service will offer TV programmes from a wide range of broadcasters including MTV, the BBC, Fox, Nickelodeon and The History Channel.
In less than a week’s time, eBay faces another boycott from its customers and store partners over fee hikes, changes to search listings and a growing number of rogue sellers.
But even before the protest kicks off, its organisers have serious doubts about whether their demands will be met.