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Eric T. Peterson on the difficulties of Web 2.0 measurement

Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.

He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.

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John Lewis launches direct services firm

The John Lewis Partnership has launched a direct services company called Greenbee , which will market a range of financial, travel and leisure products online and by phone.

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Wal-Mart dumps social networking site

Wal-Mart’s brief fling with online networking appears to have come to an end, with several blogs saying the retailer has closed its teen-oriented social networking site - called ‘ The Hub ’, among other things.

The site, temporarily launched this summer as a promotion for the start of the school year, aimed to copy Myspace et al by encouraging ‘hubsters’ to set up their own personalised web pages.

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Tesco boosts web sales by 30%

Tesco has posted a 28.7% rise in sales at its online division, with revenues coming in at £554m in the first half of this year.

The supermarket giant, which dominates the UK’s online grocery sector, said profit at Tesco.com increased 43.1% to £33.8m, excluding the launch costs of its non-food operation Tesco Direct.

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SMEs failing to exploit blogs, says study

Only 3% of SMEs are planning to start a corporate blog, according to a survey by hosting provider Fasthosts.

The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.

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News Corp targets graduates with Milkround purchase

News Corp has continued its internet shopping spree with the purchase of UK graduate recruitment site Milkround.com.

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Amazon gives search engine a facelift

Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.

The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."

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Yahoo! aims to foster Mail mash-ups

Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.

The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.

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Online gambling sector in crisis after US ban

Shockwaves have been sent through the online gaming industry after the unexpected approval of anti-gambling legislation late on Friday in the US.

The laws – the first in the States to deal specifically with internet gaming - ban banks and credit card companies from processing payments for bets placed over the web.

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Big brands fail in a world without www

I often browse the web by grabbing text and dragging it into my Google Toolbar, which will open a new search page. It will open up a website for me, in the event that I drag a domain name into the search window.

I don’t expect I’m alone in exhibiting this kind of search behaviour, but there is a problem. Many firms, including some big brands, do not cater for a www-less version of their domain name.

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Local search gains momentum, says study

A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.

According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.

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Mike Rundle throws stones at Luddite VCs, Arrington and Godin

Mike Rundle has written a post called The Catch-22 of Web 2.0 in which he says he feels like “the only person seeing certain things happen – like watching a train wreck in slow motion”.

Mike is a top web designer who makes some cynical points that don’t make too much sense from where I’m sitting.

So let’s go through them one by one…

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