Users mystified by Web 2.0, says report

Nielsen//NetRatings has released a survey  that shows the latest internet trends and technologies are still a mystery to many UK consumers.

The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.


Yahoo! launches PPC mobile ads

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.


Valleyschwag dumps subscription model and subscribers

I’ve just figured out, via a Paypal email notification, that Valleyschwag has pulled the plug on its subscription model.


BT signs music deal with Sony BMG

Sony BMG has struck a deal with BT to offer on-demand access to music videos through the telco’s upcoming IPTV service, BT Vision.


Google expands Gadgets programme

Google has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.

The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.


UK online ad spend to hit £2bn this year

The Interactive Advertising Bureau (IAB) has predicted that UK online ad spend will overtake national newspaper advertising by the end of 2006, after reporting that the web’s share of the ad market reached double figures in H1.


Banner advertising 2.0 – Bebo leads the personalised banner ad revolution

Bebo’s recent decision to allow users to decide which types of ads they want to see highlights the need to make banner advertising more relevant. The next generation of ad serving tools will learn what consumers are interested in and will lead to a renaissance for direct response banner advertising.


Google's Schmidt advises Tories on digital future

Google boss Eric Schmidt gave the Tories a glimpse of the internet's future today, including a suggestion for the party restructure itself to become more creative.


British Museum to monitor eBay antiquity sales

eBay has teamed up with The British Museum and the Museums, Libraries and Archives Council in an attempt to cut down on the illegal sale of antiquities on


Eric T. Peterson on the difficulties of Web 2.0 measurement

Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.

He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.


John Lewis launches direct services firm

The John Lewis Partnership has launched a direct services company called Greenbee , which will market a range of financial, travel and leisure products online and by phone.


Wal-Mart dumps social networking site

Wal-Mart’s brief fling with online networking appears to have come to an end, with several blogs saying the retailer has closed its teen-oriented social networking site - called ‘ The Hub ’, among other things.

The site, temporarily launched this summer as a promotion for the start of the school year, aimed to copy Myspace et al by encouraging ‘hubsters’ to set up their own personalised web pages.