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High deliverability - worth investing in?

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press. 

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Google – the ultimate marketing tool?

With more 'toys' in the lab, Google could soon know what we listen to, as well as all the other information they can track (searches, clicks etc).

Will this become the ultimate marketing tool or the ultimate privacy nightmare?

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BT enters social networking space

BT has teamed up with American group Podshow to launch a UK version of the popular aggregation service for user generated content.

The site – an interesting link between social networking sites and traditional TV programming - provides a platform for individuals, record companies and media outlets to post and edit audio and visual content online.

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Content providers land on Google Earth

Google has added interactive content from the Discovery Channel and other providers to popular geospatial software Google Earth.

The overlays can be accessed by clicking a box in the software's sidebar, and support videos, photos, RSS feeds and blogs.

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LiveWorld gets WPP cash injection

Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld.

The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.

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Thoughts on d.Construct 2006 conference

If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.

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Ad networks space hots up with vcmedia re-launch

ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.

The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.

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Digital music battle heats up

eMusic has announced plans to launch in all 25 EU countries in a bid to become Europe’s number two music downloading site behind iTunes.

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Spammers get subliminal

Spammers are turning to subliminal advertising in an effort to manipulate internet users, according to security company Pandalabs .

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Sky to stream Champions League matches

Sky Sports has announced its digital Champions League plans ahead of tonight’s group games, including live online coverage of matches for the first time.

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User generated content becomes a hit in UK

The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.

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Facebook relents in privacy row

Facebook, the second most popular US social networking site, has backed down in a privacy row with its users, adding controls to two new services that allowed them to track their friends’ activities online.

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