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The latest global marketing, digital and ecommerce insights you need to know from Econsultancy’s award-winning analysts and experts

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How long does digital transformation take?

Some readers may think this is a borderline facetious question – transforming a company (technology, process, culture and skills inclusive) isn’t a case of gas mark 5 for 18-20 minutes. Nevertheless, Ben Davis sets out to ask ‘how long does digital transformation take?’

Spotlight on… Voice

Despite holiday gains, the future of voice is uncertain

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.

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