Blog

10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

0 comments

How brands are using empathy to enhance marketing

What makes customers buy into a brand? 

In the past, we might have said heritage or prestige, and perhaps more recently, instant gratification or entertainment. Now, ‘empathy’ seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. 

2 comments
g logo

Google to start warning sites about bad ad experiences

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. 

This March, based on research derived from surveys of 25,000 consumers, which sought to identify the least preferred ad types, the Coalition published an initial draft of Better Ads Standards for desktop and mobile. 

2 comments

What are customer personas and why are they so important?

Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, socio-economic status and so on.

What is less common is the practice of creating customer personas. 

0 comments

Six superb social media marketing campaigns from the past 12 months

This year’s Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise.

To get you in the mood, here’s a look back at some of the finest social media marketing campaigns to pop up in the past year – along with a good gander at what they achieved.

0 comments

Eight effective examples of email sign up forms

According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.

But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place.

1 comment

As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.

0 comments

GDPR for marketers: Five examples of 'Legitimate Interests'

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.

When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.

1 comment

Analytics approaches every marketer should know #4: Prescriptive analytics

One of the vast, underexplored opportunities of digital marketing is that, with the right data, marketing performance can be improved automatically in ways which marketers cannot foresee.

To make this happen, though, marketers need to use analytics, specifically prescriptive analytics, which we discuss in our fourth and final post in the series.

0 comments

How do we find a solution to the great shopping-cart abandonment problem?

When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.

This is not enough to tell the true story of how bad the issue is.

2 comments

Six lessons we can learn from the best stationery brands on Instagram

Some people like to follow food brands on Instagram, others are interested in fashion. For some reason, I seem to have a slightly unhealthy obsession with stationery.

Niche, I know. But it seems I’m not the only one. The hashtag #stationery has over 2 million posts on Instagram, with big brands including Primark and ASOS also jumping on the ‘stationery porn’ bandwagon.

0 comments