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While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke.
According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. Ultimately, this means it helps to create a stronger and more loyal connection with consumers – even inspire personal achievements and goals.
If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city.
London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.
Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.
Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.
While it's interesting to see the extent of mobile's influence nowadays, reports which talk about mobile in general are useful only to a point.
For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.
Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.
Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.
Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.
In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.
It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.
If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board.
Since its launch at the end of 2015, Magento 2 has been praised as a dramatic improvement on Magento 1.x versions (with significant changes in terms of usability, performance and functionality).
It has also been questioned for its premature release and lack of stability in core areas (such as checkout, product import payments etc). More recent feedback has been far more positive (especially on the last two releases), however lots of merchants are still struggling with the decision on whether to stick with Magento and, if so, when to migrate.
Over a series of posts, we’ve looked at the evolution occurring in marketing measurement and how it can better reflect and contribute to the larger business.
In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success.
There's a greasy feel to this week's digital news, with a couple of fast food stories to start.
Other morsels of interest include AR adverts, some stock market joy, smart speakers and some masterly marketing from Nike.
Do you want fries with that?
Brad Rencher, Executive Vice President at Adobe, kicked off the first day of this year’s Adobe Summit London with a speech on why ‘experiences’ are at the heart of the most successful brands.
Coca Cola is arguably one of the biggest experience-based brands of all time, with both its past and future shaped by how it is able to communicate the idea that there is no better one than drinking an ice cold Coke.