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A day in the life of... Pre-Sales Technical Manager at RedEye

Steve McGrath is Presales Technical Manager at RedEye, a martech company that provides customer data platforms, marketing automation and conversion rate optimisation to global ecommerce brands.

What does a typical day look like for Steve?

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lovethesales.com

This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

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babyq

The most joyful digital news stories from the last week

This week's joyful roundup is a little more grumpy than usual.

But I'm from the North of England, where grumpy is a synonym for joyful.

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What is digital transformation? [video]

My brother Joe asked to interview me about digital transformation for his 'Digital Brew' series. The guests get to choose between tea/coffee or beer. I went with beer. 

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10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

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Eight examples of top-notch copywriting from travel brands

The travel industry can be guilty of using a cliché or two.

From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same places as every other travel brand out there. 

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app usage

The best APAC digital marketing stats from July 2017

A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.

If that's not enough, subscribers can head over to Econsultancy's Internet Statistics Compendium.

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Analytics approaches every marketer should know #3: Predictive analytics

According to many of today's advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us 'predict the future using data from the past'.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.

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How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

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How should non-EU businesses prepare for the GDPR?

On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern.

A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.

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Five ways retailers are helping in-store shoppers using digital channels

2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they're continuing to work to improve offline customer experience, including through the use of their digital assets.

Here are five ways retailers have improved the in-store shopping experience through digital channels.

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How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.

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