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How brand marketers can improve their agency relationships

One of the key roles of brand marketers these days is to select and work with agency partners.

Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.

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Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft

We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.

But what about an advert featuring your face or someone you know?

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How marketers can benefit from Twitter’s new 280 character format

Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.

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Amazon starts discounting products sold by third-party sellers

Amazon's willingness to sacrifice short-term profit for long-term market share is well established.

It's the way that Amazon CEO Jeff Bezos went from posting an ad looking for developers in 1994 to becoming the world's richest man a little over two decades later.

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The five things marketers must do to prove digital marketing ROI

The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.

From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.

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Site review: How Mamas & Papas combines content and commerce

Nursery brand Mamas & Papas prides itself on going the extra mile for parents-to-be, offering up a personal shopping service for customers in-store. 

Last year, this reportedly led to an 11% increase in like-for-like sales for the brand during the Christmas period – cementing the demand for this kind of personalised shopping experience.

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Could Bumble Bizz be a serious challenger to LinkedIn?

Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.

According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry. 

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Could cryptojacking go legit and disrupt digital advertising?

The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.

Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.

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Automated content is a thing – but should it be?

‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.

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Ask the experts: What's the best way to target programmatic ads?

The experts are back with more advice on programmatic advertising.

In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?

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Six excellent hotel websites (and how they encourage direct booking)

Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. 

However, new research from Kalibri Labs suggests that consumer favour could in fact be be shifting, reverting back to brand hotel sites rather than OTAs.

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From zero to CMO: Five essential steps

Almost everyone is planning their next career move and they often think about what they need to do to make it happen.

Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.

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