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How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart.

To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.

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Three brand campaigns that successfully engaged Gen Z

Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. 

Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers. 

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Three content marketing trends for 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.

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A day in the life of... head of digital marketing & media at Philips

This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing & Media at Philips.

Cahill gives us the lowdown on what it takes to work in marketing at a multinational.

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ppc

If PPC is a line item on your media plan, you're not very good at it

Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.

In AdWords, for example, you bid on trillions of different data points in a live auction.

So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs.

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AudioBoom on why podcasts are an advertisers dream

Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. 

So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.

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Happy holidays from Econsultancy, see you in 2018!

Happy holidays to all you die-hard Econsultancy blog readers.

You'll be glad to know we're affording you a little bit of a break over the holiday period. We'll be back on January 2nd with inkwells refilled, but until then you won't see any more blog posts or indeed receive our Digital Pulse newsletter.

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Email trends in 2018: What do the experts predict?

We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.

Before we do, don’t forget you can check out these additional resources:

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totp

Econsultancy's top 25 blog posts of 2017

We'll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period.

But before we do, here's a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months.

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The best experiential marketing campaigns of 2017

The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. 

The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.

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What were the biggest email trends in 2017?

We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.

With help from some industry experts, here’s a quick reminder of what happened.

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Programmatic advertising trends in 2018: What do the experts predict?

What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?

But I'm not the man to ask, so I went in search of some experts. Here's what they said...

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