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A B2B lead gen case study: Which channels achieve the most qualified leads?

Just to be up front; this is not a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.

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cats and guacamole

Computer mistakes cat for guacamole (and other joyful digital news from this week)

I guarantee you at least one belly laugh in this week's roundup of joyful digital news.

From crazy new ads to AI-generated halloween costumes by way of hacked sex toys, there's plenty for everyone.

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What marketing leaders can learn about professional development from the military

While conducting research for Econsultancy’s How Marketers Learn report, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation.

Fortuitously, at around this time I bumped into a retired member from the British Armed Forces. It turns out that there's quite a lot that professional organisations can learn from the military.

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US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

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A close up look at Maybelline’s brow-raising success with visual content on social media

According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year. 

It has generated nearly 60m likes on Instagram, which is 49x the amount of rival brand Revlon. Meanwhile, Maybelline now has over 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are trailing behind with an average of 60,000.

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Ebay becomes latest ecommerce brand to offer visual search

Ecommerce pioneer eBay doesn't make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn't mean that eBay isn't trying to rekindle growth through innovation.

Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to "use pictures instead of words to search eBay's 1.1 billion listings."

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Ask the experts: How to track the offline impact of programmatic spend?

Our 'ask the experts' series has moved on to the subject of programmatic advertising.

With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.

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Nespresso expands to cafes: Is there a consumer demand?

London’s Soho is a mixture of hipster cafes and chain coffee shops. 

Now, there’s a brand new contender on the block, this time from coffee brand Nespresso. Its café is the second of its kind to launch in the UK, following on from an initial trial that launched in the city in 2016.

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Are you ready for the future of modern marketing? Take our new quiz to find out

Have you ever wondered what kind of marketer you are? Or how your skills match up against those of your peers?

Well the sleepless nights are over, as we have created a modern marketing quiz to test your knowledge and experience, then reveal whether you’re ready for the brave new world of modern marketing.

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handshake

Direct ad buys are back in fashion as programmatic declines

Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.

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Intriguing brand partnerships: From Tinder to Star Wars

I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.

This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.

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black friday

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn't as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

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