Blog

A day in the life of... Marketo's EMEA President

We recently met up with Marketo's EMEA President Jamie Anderson.

Jamie shared lots about his role and what it's like to work at the customer engagement platform.

0 comments
mobile email

Register for Econsultancy's free email marketing webinar, 19th July

This month, Econsultancy's regular trends webinar on 19th July is open to all (not just subscribers). You can sign up here.

The webinar will examine some of the key trends in email marketing, featuring insights and benchmarks from our latest Email Census Survey 2018, in association with Adestra.

0 comments

How account based advertising can help you avoid the 'content swamp'

Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.

You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.

Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.

0 comments

How prepared is the marketing industry for Brexit?

Two years on from the UK’s vote to leave the European Union, Brexit continues to be the subject of national debate, as lawmakers, policymakers and decision makers try to determine what it will mean for the country.

0 comments
mod cloth

Can cult online brands go mainstream without selling out?

Many brands have bloomed online by forging communities more akin to a subculture of fans than ‘consumers’.

Combining the appeals of ecommerce – low overheads and economies of scale – with an ability to tap incredibly engaged communities using social media and data has played out well for many brands, particularly in the fashion and lifestyle space.

0 comments
codeacademy form

Nine tips for optimising lead-capture forms

Just because a user arrives on a landing page doesn’t mean they are guaranteed to convert. 

When confronted with a lead-capture form – i.e. a form that asks for customer details in exchange for a service or product – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page entirely.

1 comment
 chart

Creative and design leaders are more worried than excited about emerging tech in 2018 [stats]

Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.

Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.

1 comment
people in a rush

Unwelcome urgency - A UX trend gone too far?

As online consumers - are we are all being rushed into everything a little too quickly these days?

A number of recent experiences have prompted me to consider whether the tactic of injecting urgency into the digital buying process is perhaps being abused by some.

3 comments
lola gamester

A day in the life of... head of production at a creative agency & studio

Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.

As always, allow us to point you to Econsultancy Jobs if you're looking for a new role.

0 comments
ronaldo in new nike advert

The best social media stories & campaigns from June 2018

Summer is finally upon us here in the UK!

Here are some of the best social stories and campaigns from June 2018 - featuring Nestle, WWE, Netflix, Mastercard and more...

0 comments
data

What kind of data scientist should you hire?

The benefits of hiring a data scientist are clear; however, not all data scientists are trained equally. The title “data scientist” can encompass a broad range of roles, including machine learning specialties, business analytics, and more.

Companies just diving into the data pool may not need a full data science team yet but rather a few specialists that can propel the business forward.

1 comment

Five key considerations for implementing AI personalisation

Personalisation; everybody knows they should be doing it, but not everyone knows exactly how best to achieve it.

The ubiquity of platforms like Facebook and Amazon has lead to a seismic shift in user expectations when it comes to personalisation. A recent study by Monetate found that more than 83% of customers reported they expect brands to personalise experiences for them.

3 comments